Love Brought You Here. Us Too.

Nothing matters more to us than connection. Allure Bridals strives to provide everyone — from the engaged to members of the wedding party — gorgeous wedding wear for every look and budget. We have something for everyone: iconic Mikado ballgowns, luxurious velvet tuxedos, sleek minimalist crepe and whispers of chiffon. Designed from the heart, to make your wedding utterly unforgettable.

Allure Bridals

The Allure Bridals Collection is the brand family's flagship line, with design elements rooted in iconic, timeless bridalwear. Modern silhouettes and subtle nods to current trends keep the Allure Bridals Collection glamorous, eye-catching, and perennially wearable.

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Madison James

Extraordinary moments are meant to be enjoyed in your favorite dress. Madison James gowns have something for everyone. A modern wedding dress made for timeless memories. An exquisite bridal gown made for authentic enjoyment. We've combined elegance of traditional bridal fashion, with the sensibility of today's bride. Meet Madison James.

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Abella

Dreamed up for the ultra-romantic, luxe bride, each and every Abella gown is an absolute statement. The collection encompasses timeless lace bridal looks, chic satin off-shoulder gowns, on-trend long sleeves and dramatic mermaid silhouettes. A look for every bride, each design more jaw-dropping than the last.

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Disney Weddings

Make your wedding dreams come true with the 2024 Disney's Fairy Tale Weddings Collection. Will you choose the timeless elegance of iconic Disney Princesses like Ariel, Aurora, and Belle, or dare to be bold with gowns inspired by Ursula, Maleficent, the evil Queen, and Jafar? Explore the enchantment of both collections and find the perfect gown to express your unique style.

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Bridgerton Wedding

Drawing from the shows’ opulent aesthetic and the bold, regal fashions of the character of Queen Charlotte, this collaboration brings romance and glamour to modern-day brides. The collection showcases a stunning array of bridal gowns, each capturing the essence of Shondaland’s series with intricate lace details, luxurious fabrics, and exquisite embellishments.

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Wilderly

The Wilderly Bride Collection belongs anywhere and everywhere. Sophisticated bohemian wedding gowns are dreamy and comfortable, and they stand out in a crowd, with countless eye-catching romantic details. Made for bare feet and memories, for dancing and unknown destinations: this is Wilderly Bride.

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Suits & Tuxedos

Allure Suits & Tuxedos presents five collections of modern suiting and tuxedos that beautifully blend classic lines with thoughtful detailing and an on-trend fit.

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Inspiration

Your wedding inspiration starts here! Browse our library of beautiful real brides, as well as other useful articles as you begin your wedding planning journey.

AB

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Friday, April 11, 2025

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